When Sweeps Never End, Who Benefits?
November 12th, 2018 by Paul GreeleyJohn Altenbern, president of CJ&N, weighs in on what TV stations should be thinking about now that Nielsen is surveying almost year round. “Everyone now at least is on the same playing field, and that will help move this along so that there’s a common language that everyone will speak, what are ratings and what do they mean and perhaps how to sell them.”