John Baldwin

WBAL’s new creative services director moves from Hearst’s ABC affiliate in West Palm Beach, WPBF, where he’s been the CSD for 25 years.

I caught up with John Baldwin and asked what words he might impart to the local TV promotion community. “Writing is the most important part of it,” he says. “Be creative and put it down on paper and then step back and look at it and think, does this sell the aspects that you were hoping to sell to the viewer. If the answer is yes, then go for it.”

WBAL-TV, WBAL-AM and WIYY-FM in Baltimore are all owned by Hearst. The three properties actively co-promote and provide services to each other where it makes sense.

“I’m extremely excited to become part of the WBAL family,” said Aletha Rideout. “Throughout the recruitment and interviewing process, what attracted me most about the station was the concerted efforts invested into employees.”

Justin, Scott and Spiegel Shouldn’t Be On TV, a half-hour TV show featuring Baltimore’s top-rated radio morning show Justin, Scott and Spiegel from WIYY-FM (98 Rock) returned this past weekend immediately following Saturday Night Live on WBAL.