Hearst’s WBAL Baltimore Names New Creative Service Director
November 15th, 2023 by Paul GreeleyWBAL’s new creative services director moves from Hearst’s ABC affiliate in West Palm Beach, WPBF, where he’s been the CSD for 25 years.
John Baldwin, WBAL’s Veteran CSD, Reflects On Retiring
October 4th, 2023 by Paul GreeleyI caught up with John Baldwin and asked what words he might impart to the local TV promotion community. “Writing is the most important part of it,” he says. “Be creative and put it down on paper and then step back and look at it and think, does this sell the aspects that you were hoping to sell to the viewer. If the answer is yes, then go for it.”
Hearst’s TV And Radio Stations In Baltimore Make Powerful Allies
June 21st, 2023 by Paul GreeleyWBAL-TV, WBAL-AM and WIYY-FM in Baltimore are all owned by Hearst. The three properties actively co-promote and provide services to each other where it makes sense.
WBAL Names Aletha Rideout Assistant Creative Services Director
September 24th, 2020 by Paul Greeley“I’m extremely excited to become part of the WBAL family,” said Aletha Rideout. “Throughout the recruitment and interviewing process, what attracted me most about the station was the concerted efforts invested into employees.”
Baltimore’s Morning Rock DJs Return To WBAL-TV
February 19th, 2020 by Paul GreeleyJustin, Scott and Spiegel Shouldn’t Be On TV, a half-hour TV show featuring Baltimore’s top-rated radio morning show Justin, Scott and Spiegel from WIYY-FM (98 Rock) returned this past weekend immediately following Saturday Night Live on WBAL.