Scripps Gives Away 500,000 Books … And Counting
May 12th, 2021 by Paul GreeleySince its launch in 2016, the Scripps Howard Foundation’s “If You Give a Child a Book …” childhood literacy campaign has generated in excess of 90 million reading minutes through its donation of more than 500,000 new books to economically at-risk children who live in communities served by Scripps businesses.
KHOU Weather Promo Buzzes With Believability
May 11th, 2021 by Paul GreeleyCheck out this weather promo that started when Deilia Williams, KHOU’s marketing director, asked her team for off the wall ideas.
Broadcasters Foundation of America Needs Donations
May 10th, 2021 by Paul Greeley“In its more than 70 years of existence, The Broadcasters Foundation has provided financial assistance to every broadcaster who qualified, and we want to continue that track record,” says Scott Herman, Broadcasters Foundation of America’s chairman.
WFXT’s Digital Videos Shine A Light On Talent’s Personalities
May 6th, 2021 by Paul Greeley“We want viewers to see our people how we get to see them every day behind the scenes — down-to-earth and personable,” says Heath Benfield, promotion manager for WFXT, Cox’s Fox affiliate in Boston.
Two Stations In Different States Share Weather Coverage
May 5th, 2021 by Paul GreeleyRob Thomas serves as the creative services and marketing director for two stations separated by 50 miles and the Oklahoma and Texas state lines. So when a tornado touched down in the area, both stations pooled their resources for the benefit of viewers in both locations.
Wisconsin Broadcasters Honor State’s Best TV Promos
May 4th, 2021 by Paul GreeleyThe Wisconsin Broadcasters Association announced its 2020 Awards for Excellence in TV and included were winners in marketing categories like Best Image, Best Weather and Best Topical.
Sales Leader Opening For TVNewsCheck
May 3rd, 2021 by Paul GreeleyAre you organized, entrepreneurial and completely committed to consultative selling? If so, we’d like to meet with you to see if you will fit into our small, highly accomplished team.
Magis Media’s Election Tool Repurposed For Vaccines
May 3rd, 2021 by Paul GreeleyTV stations that used Magis Media’s election mapping software say a new version that tracks COVID vaccine data is much like the election display — easy to use and visually dynamic for better storytelling.
WSLS’s Newscasts To Pop Up In Different Towns
April 29th, 2021 by Paul GreeleyIt’s not easy for local TV stations to broadcast its newscasts outside the station’s usual studio. But that’s exactly what WSLS, Graham Media’s NBC affiliate in Roanoke, Virginia will be doing every other Friday starting in May and ending in November in a new initiative called, WSLS 10 In Your Town.
KSTU’s Brek Bolton ‘Signs’ His Weather Forecasts
April 28th, 2021 by Paul GreeleyBrek Bolton, weekend meteorologist at KSTU, Scripps’ Fox affiliate in Salt Lake City, has been providing a sign language forecast on Facebook for the past five years.