The set was designed by Devlin Design Group, an award-winning national set design company. Free Lance Staging, owned by Caleb Kennedy and located in Thomasville, North Carolina, was among the companies hired to bring the design to completion.
WISC wanted Devlin Design Group to consider the future of news broadcasting when it came to designing the station’s new set. The design needed to showcase technology, increase production values, spotlight talent, and reflect the vibrant Madison, Wisconsin capitol city community.
Devlin Design Group created a new set for Baltimore’s WBFF that used elements of the city’s architecture and history. The Maryland State and Baltimore City flags are represented in the design. “The historic touches throughout the set honor the heritage of Baltimore and our founder,” said Mark Nadeau, Sinclair’s production director.