If I were marooned on a tropical deserted island, and had good WiFi, I could keep track of what’s happening in cities and towns all across America all the time on Facebook thanks to local TV.
Their broadcast area was heavily damaged by an Aug. 10 derecho with 140-mph winds that lasted for 45 minutes. There is extensive damage to cities, homes and agriculture stretching from the center of the state and east into Illinois. A 40-mile-wide path of destruction is so severe it can be seen from satellite images.
A week after a rare weather event called a derecho hit eastern Iowa causing massive destruction, reporters in Cedar Rapids say there hasn’t been enough national network TV or cable news coverage.
On Monday, a rare weather event called a derecho hit Cedar Rapids, Iowa. “This derecho has damaged almost every property in a city of more than 130,000 people,” said Elizabeth Malicki, news anchor at KCRG in Cedar Rapids. Malicki wonders why the national press has ignored this story.
Social Scorecard this week comes from Cedar Rapids, Iowa, about 100 miles east of Des Moines, where Gray’s KCRG is on top of social media. The key to its success on Facebook is reliable information, just like on television. “We are your trusted source regardless of the platform,” says Adam Carros, KCRG’s news director. “I think that’s really the value at the end of the day.”