Meredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.
In a Zoom interview, you can watch the creative services directors and marketing executives of four local TV stations in Kansas City describe how they all came together as partners to hold an all-day fund raiser to benefit local residents affected by the coronavirus pandemic.
KCTV, Meredith’s CBS affiliate in Kansas City, is doubling down on sports coverage with a daily, half-hour sports show called The Locker Room Show. The show is hosted by Dani Welniak and produced by Nikki Rushing. “I don’t feel an immense amount of pressure, like: oh, two women are in charge. I think it adds to the product versus adding pressure,” Rushing says.