KCTV Kansas City Overhauls Its Weather Brand
September 6th, 2023 by Paul GreeleyKCTV, Gray’s CBS affiliate in Kansas City, launched a new weather brand, “First Warn 5 Weather”, across all its platforms. “This new position allows us to highlight what we know about upcoming severe weather when we know it,” says Curtis Miles, KCTV’s GM.
Meredith’s Marketing Hubs Handle ‘Juggling Act’
March 8th, 2021 by Paul GreeleyMeredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.
How All TV Stations In KC Partnered For Fundraiser
April 23rd, 2020 by Paul GreeleyIn a Zoom interview, you can watch the creative services directors and marketing executives of four local TV stations in Kansas City describe how they all came together as partners to hold an all-day fund raiser to benefit local residents affected by the coronavirus pandemic.
Female Duo Host, Produce New KCTV Sports Show
May 31st, 2019 by Paul GreeleyKCTV, Meredith’s CBS affiliate in Kansas City, is doubling down on sports coverage with a daily, half-hour sports show called The Locker Room Show. The show is hosted by Dani Welniak and produced by Nikki Rushing. “I don’t feel an immense amount of pressure, like: oh, two women are in charge. I think it adds to the product versus adding pressure,” Rushing says.