Welcome to another episode of Checking In, a Market Share weekly feature, in which we survey local TV marketing and creative services directors to find out who they are, their challenges, their successes and their visions for the future. Today, we check in with Joe Kozlowski. He’s known by many as Promo Joe, and has been the creative services director at KFOR, Nexstar’s NBC in Oklahoma City, for almost 15 years.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a general manager, news anchor, executive producer, integrated digital specialist, sales director, digital sales manager, account executive and news producer.
Two local TV news directors and a general manager attended the Promax Station Summit last month in Las Vegas. After you read what they have to say about it, this may start a trend. “I am really glad I went,” said one. “To me, having both the news director and creative services director there to hear the same information is key,” said another. “I was taking notes like a fiend.”
When a local TV station invests millions to own and operate its own helicopter, it expects that chopper to be promoted as part of the station’s coverage brand. And so we’ll see examples of how local TV stations around the country have promoted their choppers over the years