ABC Owned Stations Reveal Housing Appraisal Inequalities In New DocOctober 31st, 2022 by Paul Greeley
Our America: Lowballed was triggered by the story of how one Black family “whitewashed” their home — stripped it of family photos, artwork, even toiletries — and had a White friend stand in during an appraisal. The appraised value of their home jumped nearly $500,000 from the previous one.
Local TV’s Practical And Positive Responses To CoronavirusMarch 20th, 2020 by Paul Greeley
I follow more than 500 TV stations’ Facebook pages and what I see every day are countless examples of news coverage about the coronavirus. All necessary, all important. But what I want to share are examples of the more practical posts on how to cope with the disruptions, and the measures some are taking to help each other.
California TV Stations Reexamine Devastating EarthquakeOctober 16th, 2019 by Paul Greeley
Thirty years ago, a 6.9 earthquake rocked California. The Loma Prieta earthquake killed 63 people and caused billions in damage, altering the future of the California coast to this day. On the 30th anniversary of the earthquake, two California TV stations are airing special programs Thursday night at 6:30.
Marketing Local TV News Choppers, Part 2January 17th, 2019 by Paul Greeley
When a local TV station invests millions to own and operate its own helicopter, it expects that chopper to be promoted as part of the station’s coverage brand. And so we’ll see examples of how local TV stations around the country have promoted their choppers over the years