Check out this weather promo that started when Deilia Williams, KHOU’s marketing director, asked her team for off the wall ideas.
Responsive and responsible news coverage, marketing that highlighted its on-air talent, new news franchises and a deep freeze lifted KHOU late news to the top during the February ratings period.
“Most local TV news marketing doesn’t drive viewership.” That’s a startling statement from Marv Danielski, who directs news promotion for Sinclair. But in this Market Share Executive Interview, he reveals what he has found does work in 30 years in the trenches.
A Common Thread tells the inspiring stories of three women who found personal and professional success after overcoming adversity and tragedy. Each of the women credits Dress for Success Houston for having a positive impact on their lives.
Tegna’s KHOU surprised eight Houston area nonprofits with community grants of $11,000 each at the station. The representatives were there thinking they were to attend a meeting.