Kim Voet

Consistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.

Hoffa’s disappearance is one of the most notorious unsolved crimes of the 20^th century. He lived most of his life in Detroit and was last seen 20 miles north of the city. Interest in what happened to Hoffa has never waned, and the mystery only deepens as the decades pass. Recent projects, including a Martin Scorsese film on the subject, are sparking a new wave of theories, investigation, and excitement about what seems to be the ultimate cold case.

On Tuesday, September 17th, 52 members of the Detroit Youth Choir took the stage on the NBC hit show, America’s Got Talent. WDIV, Detroit’s NBC affiliate, turned the appearance into a ratings and social media winner. “We were so happy to use the power of TV and digital to rally the community and put a spotlight on Detroit’s kids,” said Marla Drutz, WDIV’s general manager.

Federal workers in Michigan out of work due to the government shutdown are calling out, Help Me Hank.  And WDIV’s consumer reporter, Hank Winchester, is listening. Winchester and the station are providing news coverage that offers insight and resources for workers who are trying to stay afloat without getting a paycheck.