KING

Crime-fighting choppers, weather and investigative testimonials, late news images and a weather app promo done in May from markets like Seattle, Los Angeles, Jacksonville, Austin and Richmond offer ideas and, perhaps, inspiration.

Two local TV stations, KING in Seattle, and WMTV in Madison, Wisconsin, have separately helped raise nearly 27 million meals for food banks to feed the hungry in their markets.

Both KXAN Austin, Texas,  and KING Seattle have made investigative journalism the foundation of their branding. But what about the reporters who do the leg work? What’s their take on the stations’ branding?

Two TV stations — Tegna’s KING Seattle and Nexstar’s KXAN Austin, Texas — are using investigative journalism to differentiate themselves from their competitors. How do they make the station’s intermittent investigations into a reason to watch their news all the time? And is it successful?

These awards honor the best examples from TV stations in the U.S. More than 100 judges from stations across the country chose 100 gold and silver award winners in 50 categories.

KING, Tegna’s NBC affiliate in Seattle, earned a 2020 Peabody Award in the Public Service category for Facing Race, a 13-week original series that tackled the difficult topic of systemic racism in the Pacific Northwest.

Local TV stations continue to hold fund raisers to help food banks in their communities provide food for the hungry, many of whom are seeking help for the first time due to Covid.

Seattle viewers tuning in to KING on TV or its digital platforms will see a new, but familiar, face as the station welcomes former Seattle City Police Chief Carmen Best as a KING law enforcement analyst. “I’m thrilled for this opportunity,” said Best when asked about her new role at the station.

KING, Tegna’s NBC affiliate in Seattle, is airing a series of half-hour specials on racial inequality and social justice titled, Facing Race. The 13 half-hour specials are airing immediately after Sunday Night Football, a highly viewed and coveted time slot for NBC affiliates.

Scott Altus is making the 1,200 mile move from KOMO in Seattle to KTLA in Los Angeles.  He will start his new position June 22nd.