A new marketing campaign from KING Seattle features viewers who have a strong affinity for its morning newscast. Jay Yovanovich, KING’s marketing director, says viewers reached out to the station to say they love watching the broadcast.
Watch nine TV station news promos that are Promax Gold winners. Find out which station won four gold awards.
Crime is a legitimate topic for news coverage because of concerns about the public’s safety. KING’s mission in Seattle is to “cover crime in a way that helps them be informed and empowered in ways that make sense,” says News Director Julie Wolfe.
Two TV stations — KXAS, the NBC O&O in Dallas-Ft. Worth, and KING, Tegna’s NBC affiliate in Seattle — were awarded Walter Cronkite Awards in 2023 from the Norman Lear Center at the USC Annenberg School for Communication and Journalism.
If you could write a letter to your younger self, what would you say? At KING in Seattle, Olivia Roberts, one of KING’s marketing producers, conceived and produced a campaign featuring three of the station’s women anchor/reporters writing a letter to themselves.
Crime-fighting choppers, weather and investigative testimonials, late news images and a weather app promo done in May from markets like Seattle, Los Angeles, Jacksonville, Austin and Richmond offer ideas and, perhaps, inspiration.
Two local TV stations, KING in Seattle, and WMTV in Madison, Wisconsin, have separately helped raise nearly 27 million meals for food banks to feed the hungry in their markets.
Both KXAN Austin, Texas, and KING Seattle have made investigative journalism the foundation of their branding. But what about the reporters who do the leg work? What’s their take on the stations’ branding?
Two TV stations — Tegna’s KING Seattle and Nexstar’s KXAN Austin, Texas — are using investigative journalism to differentiate themselves from their competitors. How do they make the station’s intermittent investigations into a reason to watch their news all the time? And is it successful?
These awards honor the best examples from TV stations in the U.S. More than 100 judges from stations across the country chose 100 gold and silver award winners in 50 categories.