KING Viewers Clearly Value Morning News In New Promo Campaign
September 25th, 2023 by Paul GreeleyA new marketing campaign from KING Seattle features viewers who have a strong affinity for its morning newscast. Jay Yovanovich, KING’s marketing director, says viewers reached out to the station to say they love watching the broadcast.
The Best Local TV News Promos According To Promax
August 9th, 2023 by Paul GreeleyWatch nine TV station news promos that are Promax Gold winners. Find out which station won four gold awards.
KING Seattle Covers Crime With Restraint And Substance
May 1st, 2023 by Paul GreeleyCrime is a legitimate topic for news coverage because of concerns about the public’s safety. KING’s mission in Seattle is to “cover crime in a way that helps them be informed and empowered in ways that make sense,” says News Director Julie Wolfe.
TV Stations Honored With Walter Cronkite Awards For Journalism Excellence
April 25th, 2023 by Paul GreeleyTwo TV stations — KXAS, the NBC O&O in Dallas-Ft. Worth, and KING, Tegna’s NBC affiliate in Seattle — were awarded Walter Cronkite Awards in 2023 from the Norman Lear Center at the USC Annenberg School for Communication and Journalism.
KING’s Female Anchors Write To Themselves To Celebrate Women’s History Month
March 23rd, 2023 by Paul GreeleyIf you could write a letter to your younger self, what would you say? At KING in Seattle, Olivia Roberts, one of KING’s marketing producers, conceived and produced a campaign featuring three of the station’s women anchor/reporters writing a letter to themselves.
New Weather, Late News And Other Local TV Promos From May
June 3rd, 2022 by Paul GreeleyCrime-fighting choppers, weather and investigative testimonials, late news images and a weather app promo done in May from markets like Seattle, Los Angeles, Jacksonville, Austin and Richmond offer ideas and, perhaps, inspiration.
Two TV Stations Help Provide 27 Million Meals In Their Markets
January 21st, 2022 by Paul GreeleyTwo local TV stations, KING in Seattle, and WMTV in Madison, Wisconsin, have separately helped raise nearly 27 million meals for food banks to feed the hungry in their markets.
TV News Investigators Are Often Viewers Last — And Best — Hope
January 19th, 2022 by Paul GreeleyBoth KXAN Austin, Texas, and KING Seattle have made investigative journalism the foundation of their branding. But what about the reporters who do the leg work? What’s their take on the stations’ branding?
Building Brands On Investigative Journalism
January 10th, 2022 by Paul GreeleyTwo TV stations — Tegna’s KING Seattle and Nexstar’s KXAN Austin, Texas — are using investigative journalism to differentiate themselves from their competitors. How do they make the station’s intermittent investigations into a reason to watch their news all the time? And is it successful?
Promax Unveils Its 2021 Local Award Winners
October 8th, 2021 by Paul GreeleyThese awards honor the best examples from TV stations in the U.S. More than 100 judges from stations across the country chose 100 gold and silver award winners in 50 categories.