KING launched a refined brand messaging campaign prior to the February sweeps period, reinforcing the mission of KING: finding the truth for all Northwest communities. “Our organization conducted brand workshops to find our strengths and truly define how we cover news and what we’re passionate about,” said Jay Yovanovich, KING’s marketing director.
KING’s investigative series into the state of special education in Washington was recognized with an award for excellence in reporting on disability. KING is the first television station to be recognized by the Ruderman Award contest. “To be the only news station to ever win this award is a huge honor for our entire team,” said Cheryl Carson. KING’s news director.
KING is airing live Senate and Congressional debates this month starting tonight. Produced by the Washington State Debate Coalition, the debates are free, open to the public. “I hear from the community how much they appreciate the in-depth political coverage that we provide,” said KING’s political reporter.