KIRO

When TV stations are trying to persuade viewers to watch a certain newscast, a campaign featuring five promos can be very powerful. Check out this campaign from KIRO in Seattle.

In advertising, especially in local TV news advertising, authenticity can sometimes be elusive. See how KIRO created authenticity in a promo from start to finish.

New jobs posted to TVNewsCheck’s Media Job Center include openings for engineers, news directors, producers, technical operators, anchors and MMJs.

Scott Altus is making the 1,200 mile move from KOMO in Seattle to KTLA in Los Angeles.  He will start his new position June 22nd.

Here are some new promos from TV stations across the country promoting a morning newscast, a high school football highlights show, Judge Judy and winning an Edward R. Murrow award.

Back-to-school promos, promos that introduce new talent to the morning newscasts, and a promo where the anchor stands on a kitchen counter talking to a viewer are just a few new local TV news promos shown here. Don’t miss the ‘Elvis is leaving the building’ promo at the bottom.