Local TV marketers are navigating new territory so far in 2020, one few could have seen coming. How did they respond? Fourteen local TV creative services directors shared their thoughts and 42 examples of their stations’ marketing in the 5-part series, The New Us: Local TV Marketing In 2020.
New jobs posted to TVNewsCheck’s Media Job Center include an opening for a multimedia writer/editor/producer for the Scripps station in Phoenix.
Local TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.
The two stations earned excellence in journalism awards from the Society of Professional Journalists. WKBW’s award is for its investigation into child sexual abuse inside the Catholic Church in Western New York. KNXV’s award is for its investigative series inside a local Arizona police department which exposed a corrupt culture that protected officers and misled the public.
In 2017, Glendale, Ariz., police officers make a routine traffic stop. Their body cameras reveal what independent law enforcement experts call the most sadistic cases of police misconduct they’ve ever seen.
This week there are a total of 23 new TV jobs in 20 large, medium and small markets posted to TVNewsCheck’s Media Job Center. Here are 11 openings in 10 markets west of the Mississippi River.
Back-to-school promos, promos that introduce new talent to the morning newscasts, and a promo where the anchor stands on a kitchen counter talking to a viewer are just a few new local TV news promos shown here. Don’t miss the ‘Elvis is leaving the building’ promo at the bottom.