KOAT

TV stations are finding ways to use social media to engage users with their product and talent. Learn what one station GM says is the most powerful way of using social media right now.

Creative services directors and marketing managers at stations owned by Hearst, Nexstar, Scripps, Tegna and Morgan Murphy weigh in on how they’re using social media and the results they see.

The last seven decades have presented constant change and evolution of the industry, ranging from 15‐minute newscasts to today’s 40‐plus hours of news each week. Throughout 2023, KOAT Albuquerque, N.M., will present specials and series that look back at the big stories of the last 70 years.

New Mexico families have suffered sky-rocketing inflation leading to increased economic hardship. The KOATs for Kids drive asks the community to come together to get new coats into the hands of New Mexico’s kids.

KOAT, Hearst’s ABC affiliate in Albuquerque, N.M., has been certified as most accurate for the fifth straight year by WeatheRate, an independent weather research company.

The coldest temperature recorded in Albuquerque was minus 50 degrees in 1951. So New Mexican children need warm coats to be winter weather ready. And KOAT, Hearst’s ABC affiliate there, is helping with itsannual KOATs for Kids coat drive that starts this week.

KOAT in Albuquerque, N.M., is airing a two-hour exclusive special surrounding the origins of an iconic Santa Fe tradition coupled with a live broadcast of 97^th annual event. KOAT has recently won two awards from the New Mexico Broadcasters Association for its 2020 broadcast of Zozobra.

TV stations make meaningful contributions and connections in a variety of beneficial ways with their communities. Here’s a round-up of how some stations are helping and serving their communities.

TV stations help their local communities in countless ways, year after year. Right now, the need to help is much greater because of the pandemic. And many stations continue to respond.

KOAT, Hearst’s ABC affiliate in Albuquerque, New Mexico, and the Albuquerque Journal, will air the first televised debate this Sunday, September 27th with the candidates of the 2nd Congressional District of New Mexico.