KOMO in Seattle airs a story every week from an on-going series called Eric’s Heroes, generating tens of thousands of comments filled with loving, emotional examples of how the series has touched their hearts.
If I were marooned on a tropical deserted island, and had good WiFi, I could keep track of what’s happening in cities and towns all across America all the time on Facebook thanks to local TV.
“Most local TV news marketing doesn’t drive viewership.” That’s a startling statement from Marv Danielski, who directs news promotion for Sinclair. But in this Market Share Executive Interview, he reveals what he has found does work in 30 years in the trenches.
Scott Altus is making the 1,200 mile move from KOMO in Seattle to KTLA in Los Angeles. He will start his new position June 22nd.
“Through outstanding content and a compelling marketing mix across the whole media ecosphere, the documentary has generated over 3.5 million views on broadcast and social, and the numbers are still growing,” said Scott Altus, KOMO’s creative services director.