KCRA Helps Raise $1.2 Million For Wildfire Victims
November 14th, 2018 by Paul GreeleyA devastating wildfire burning in California has claimed 42 lives, making it the deadliest in the state’s history. KCRA and KQCA held a disaster relief drive that raised more than $1,250,000 to support people impacted by the wildfires. “The devastation from the Butte County wildfire is just staggering,” said Lori Waldon, KCRA’s news director. “Most likely it will get worse.”
Sacramento’s KCRA-KQCA Raise $700K For Wildfire Victims
August 1st, 2018 by Paul GreeleyThe NBC and MyNetworkTV affiliates in Sacramento joined the Red Cross in a day-long telethon.
“Our telethon provided an important way for our viewers to help in a direct and meaningful way,” said KCRA’s news director.
“When people call in and say that they wish they could give more, it really touches our hearts,” said a rep from the Red Cross.
KCRA Helps Raise $900,000 For Wildfire Victims
October 19th, 2017 by StaffBrand Connections