WAVE’s New Promo Says ‘We Are Your Voice’
December 2nd, 2022 by Paul GreeleyWAVE, Gray’s NBC affiliate in Louisville, has released a new 60-second news promo that reminds viewers that they are at the center of the station’s news coverage.
‘Checking In’ With Kris Baete, WAVE Louisville’s Marketing Director
July 25th, 2022 by Paul GreeleyToday begins a new weekly feature on Market Share, Checking In, that surveys marketing and creative services directors to find out who they are, their challenges, their successes and their visions for the future.
WAVE Has Its Moment With Kentucky Derby Promo
May 19th, 2022 by Paul Greeley“You want to do a quick turn of the spot because Derby’s only relevant on Derby day,” says Kris Baete, WAVE Louisville, Ky.’s marketing director. And finding the right music was key. “It spoke to me and I thought it was a fun edit because of that music.”
WAVE’s Year-Ender Finds The Positive In 2020
December 28th, 2020 by Paul GreeleyYou could make the argument that this year, 2020, is not one to be remembered fondly. Yet for all the pain we’ve experienced in 2020, WAVE, Gray’s NBC affiliate in Louisville, found some positives in their year-ender to give us hope going into 2021.