Local TV marketers are navigating new territory so far in 2020 that few could have seen coming. In San Antonio, KSAT launched a campaign called the Trust Index, a vetting process to separate true reporting from false. And in Richmond, Va., after 36 days of civil unrest, WRIC tries a tricky approach to its marketing.
TV managers weigh in on the difficulties of recruiting, especially when it comes to the most difficult job openings to fill in local TV — news producers, account executives and creative services writer/producers.
Jobs just posted last week on TVNewsCheck’s Media Job Center include openings in sales, news, creative services, and advertising research by ABC, Graham and BIA Advisory Services. These openings are in Texas, California, Virginia and in the Midwest.
TV stations owned by Graham Media, Nexstar and Weigel Broadcasting posted new job openings on TVNewsCheck’s Media Job Center last week in news and promotions for stations located in Houston, Grand Rapids, Milwaukee and San Antonio.
New TV job openings posted last week on TVNewsCheck’s Media Job Center include opportunities at stations owned by Gray, NBC, Meredith, Cox and Graham in Charlotte, Orlando, Atlanta, Boston, San Antonio and the Flint-Saginaw-Bay City area of Michigan.
President Trump’s attacks on the news media spurred the RTDNA to ask its members to run editorials stressing the importance of a free press. While many newspapers took up the cry, only a handful of TV stations did. Here why some that did felt the need to go public and what their viewers thought of it.