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KSBW, Hearst’s dual NBC/ABC-affiliates in Salinas, California, devoted an entire broadcast and on-line day to raise funds and collect food and toys as part of their Project CommUNITY initiative.
Thirty years ago, a 6.9 earthquake rocked California. The Loma Prieta earthquake killed 63 people and caused billions in damage, altering the future of the California coast to this day. On the 30th anniversary of the earthquake, two California TV stations are airing special programs Thursday night at 6:30.
KSBW’s 32nd Share Your Holiday event this year pushed the all-time total to $2,181,000 raised for Central Coast families in need. “Our Central Coast Community came together as one, and this year’s results will make a great impact to those in need” said Joseph W. Heston, KSBW’s general manager. “We are all deeply moved and humbled by the kindness of our viewers.”