KSWO

KAUZ, American Spirit’s CBS affiliate in Wichita Falls, Texas, is running a promo for the station’s weather app that appeals to all those who don’t like cutting the grass.

Rob Thomas serves as the creative services and marketing director for two stations separated by 50 miles and the Oklahoma and Texas state lines. So when a tornado touched down in the area, both stations pooled their resources for the benefit of viewers in both locations.

Local TV marketers are navigating new territory so far in 2020, one few could have seen coming.  How did they respond? Fourteen local TV creative services directors shared  their thoughts and 42 examples of their stations’ marketing in the 5-part  series, The New Us: Local TV Marketing In 2020.

Matt Dipirro, KSWO’s chief meteorologist, is also a volunteer fireman. Now if only Matt could make it rain on the fires to put them out. Now that would be a special fireman.

Rob Thomas, marketing director at KAUZ Wichita Falls, Texas, shared a recent promo that I think makes great use of on-air examples as evidence to back up claims of being the first alert station. I believe that sometimes TV station creative services ought to think of themselves as lawyers in front of a jury, trying to convince them that your station is guilty of great coverage. Show me the evidence.