Matt Dipirro, KSWO’s chief meteorologist, is also a volunteer fireman. Now if only Matt could make it rain on the fires to put them out. Now that would be a special fireman.
Rob Thomas, marketing director at KAUZ Wichita Falls, Texas, shared a recent promo that I think makes great use of on-air examples as evidence to back up claims of being the first alert station. I believe that sometimes TV station creative services ought to think of themselves as lawyers in front of a jury, trying to convince them that your station is guilty of great coverage. Show me the evidence.