Local TV creative marketing types love to see what other stations across the country are doing. Recent Market Share columns that shared news promos are among the highest viewed Market Share columns so far this year, according to Google Analytics.
The Louisiana Association of Broadcasters recognized KTAL Shreveport with the Prestige Award for Community Service – Large Market at its recent awards banquet in Baton Rouge. In addition, Mark McKay, KTAL’s general manager was honored with the 2022 Broadcaster of the Year Award.
KTAL in Shreveport, La., saw ratings increases in its main newscasts thanks to a more focused direction and a marketing campaign with a call to action.
DeVille, an LSU grad, won’t have to move, or become familiar with the market as Shreveport is her hometown. “The best thing is that I get to do this in my hometown where I am close to my family,” says DeVille.