Local TV News Promos Reassure Viewers
March 16th, 2020 by Paul GreeleyThe one place keeping millions of Americans informed to the rapid disruptions in their daily lives, right down to where they live, is local TV news. And local TV news marketers are reminding viewers of that fact with calm, measured, and reassuring messages.
New TV Promos From Across The Country
August 20th, 2019 by Paul GreeleyFrom Milwaukee to Denver, Little Rock to Sacramento, check out these TV promos covering news image, apps, morning news, weather and a new lifestyle show.
Four Tegna Stations Earn Cronkite Awards
March 21st, 2019 by Paul GreeleyThe Walter Cronkite Awards for Excellence in Television Political Journalism celebrate the indispensable role the free press plays in the health of American democracy.
Stations Use Megaphone TV To Amplify News Ratings
January 4th, 2019 by Paul GreeleyLocal TV news broadcast companies all around the country, like Tegna, Cox, and the ABC-owned stations, are using Megaphone TV’s live polling, live voting and live trivia on social and on-air to drive and hold viewers during their newscasts. “We look at it as something that helps us connect with our viewers and helps our viewers connect with us, and it gets our viewers to be heard,” said Rhonda LaVelle, WXYZ Detroit’s news director.
Denver’s KUSA Names Blair Nelson Marketing Director
September 5th, 2018 by Paul GreeleyTrading in cowboys boots for ski boots, Blair Nelson is making the move from Tegna’s WFAA in Dallas to Denver to head up marketing for KUSA. Prior to joining WFAA, she served in senior account management roles at several advertising agencies, leading campaigns for Chevrolet and MillerCoors.