Surprise Squad, an offering from Meredith’s Las Vegas Fox affiliate, has been surprising people with random acts of kindness and good will for 500 episodes over eight years. Viewers are sharing the love, and station executives and program sponsors aim to keep the surprises perpetually coming.
When KVVU, Meredith’s Fox affiliate in Las Vegas, put its sales account execs on camera to sell the merits of Meredith Las Vegas, the results were dramatic.
A news promo and a special report by KVVU in Las Vegas caught my eye. It’s not easy keeping viewers interested through a 4 minute-plus news story, but a lot of people in the newsroom contributed to make this work stand out.