Kym Peoples

What if TV stations used some of their advertising airtime for messages that address social issues like injustice, racism, and discrimination? “We can be a force for good,” says Emily Barr, president of Graham Media Group, which owns seven stations.

A news producer at WKMG Orlando, Fla., gets involved to help a homeless teen receive a full scholarship. “I will do it again tomorrow for somebody and nobody might ever know about it. It’s just what we do here. We do little things to try to help somebody all the time. That’s just what we do. I love working here. It was an exceptional day.”