Larry Potash

The new campaign, “Very Chicago,” showcases the talents’ interests and personas outside the show. “The emphasis of this campaign is to highlight all of the unique personalities of our WGN Morning News ensemble,” says Jeff Wilson, WGN’s creative services director.

Market Share has written about WGN Morning News more than any other news operation. Why? The show and especially the promos are outrageous, real, hilarious and irreverent. Check out its latest effort that’s about to debut.

WGN’s daily morning news show has had a decade-long ratings reign among 25-54-year-olds in Chicago. Its successful formula is a humor-laden, laid-back news take drawing on the long relationship between its veteran anchors.

The idea of having your morning news team appear at night might seem crazy on the surface of it. But the WGN Morning News is not your typical news program. Chicago’s top-rated morning news team will present a two-hour, live primetime special tomorrow night starting at 7. Expect a few surprises.

Backstory with Larry Potash on explores the most intriguing tales in history, culture, religion and science from Chicago and beyond. On this Sunday night’s episode, Backstory with Larry Potash reveals a Chicago connection tied to the Tomb of the Unknown Solider.