The State of Our Art has been Promax’s signature opening presentation on Promax Day as long as I can remember. This perennial favorite shows the best video messages from around the world. Powerful, expensive spots created to change minds and perspectives. And hopefully, inspire creativity for local TV marketing people.
Tamron Hall, the keynote speaker Wednesday at the Promax Station Summit at The Mirage in Las Vegas, held sway in front of a full house of local TV marketing executives. Seated on stage with her executive producer, Bill Geddie, Hall won over the audience with her story of humble origins and hard work in local TV news.
For those attending the Promax Station Summit next week for the first time, and even those who’ve attend every year, here are some tips for surviving and enjoying the annual dust-up in the desert.
Annual event held June 17-21, 2019 at The Mirage in Las Vegas.
Rick Swanson, VP of marketing and programming for the Promax Station Summit, reveals a couple new sessions this year that came directly from a committee of station and network marketers who helped him identify the pressing needs of attendees.
The exclusive, three-time Emmy Award-winning broadcast includes live reporting from multiple locations including the Las Vegas Strip, South Point Hotel and the famous Fremont Street Experience, where more than 300,000 revelers will be ringing-in the New Year. “For the second consecutive year we are expanding the reach of Countdown to 2019: Live from Las Vegas to eleven other Nexstar markets,” said Tim Busch, Nexstar’s president
With a rare Category 5 hurricane bearing down on the Hawaiian Islands, KHON Honolulu got coverage help from owner Nexstar’s Washington bureau and stations in California, Nevada and Pennsylvania. The effort led to an outpouring of support from the community. “I’ve never in my life seen anything like it,” said Kristina Lockwood, KHON’s general manager.
The award comes on the heels of a successful campaign to raise $850,000 for St. Jude Children’s Research Hospital and the giveaway of a beautiful home to a deserving viewer.