Lauren Ridgley

Most local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer shares her top recommendations for TV stations when it comes to paid media.

Most local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer gives her insights into what’s new, what’s changing and what her top recommendations are for local TV stations when it comes to paid media.

Check out this weather promo that started when Deilia Williams, KHOU’s marketing director, asked her team for off the wall ideas.