Get The KAUZ Weather App And Get Out Of Yard Work
July 30th, 2021 by Paul GreeleyKAUZ, American Spirit’s CBS affiliate in Wichita Falls, Texas, is running a promo for the station’s weather app that appeals to all those who don’t like cutting the grass.
Two Stations In Different States Share Weather Coverage
May 5th, 2021 by Paul GreeleyRob Thomas serves as the creative services and marketing director for two stations separated by 50 miles and the Oklahoma and Texas state lines. So when a tornado touched down in the area, both stations pooled their resources for the benefit of viewers in both locations.
The New Us: Local TV Marketing In 2020, Part 5
August 3rd, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020, one few could have seen coming. How did they respond? Fourteen local TV creative services directors shared their thoughts and 42 examples of their stations’ marketing in the 5-part series, The New Us: Local TV Marketing In 2020.
KSWO’s Chief Meteorologist Fights Fires
October 23rd, 2019 by Paul GreeleyMatt Dipirro, KSWO’s chief meteorologist, is also a volunteer fireman. Now if only Matt could make it rain on the fires to put them out. Now that would be a special fireman.
KAUZ-KSWO Guilty Of First-Alert Weather Coverage
May 9th, 2019 by Paul GreeleyRob Thomas, marketing director at KAUZ Wichita Falls, Texas, shared a recent promo that I think makes great use of on-air examples as evidence to back up claims of being the first alert station. I believe that sometimes TV station creative services ought to think of themselves as lawyers in front of a jury, trying to convince them that your station is guilty of great coverage. Show me the evidence.