A Media Buyer’s Top Recommendations For Local TV Marketers
June 29th, 2021 by Paul GreeleyMost local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer shares her top recommendations for TV stations when it comes to paid media.
A Guide To Media Buying For Local TV CSDs
June 28th, 2021 by Paul GreeleyMost local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer gives her insights into what’s new, what’s changing and what her top recommendations are for local TV stations when it comes to paid media.
KHOU Weather Promo Buzzes With Believability
May 11th, 2021 by Paul GreeleyCheck out this weather promo that started when Deilia Williams, KHOU’s marketing director, asked her team for off the wall ideas.
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