Images from five high-profile news stories are the basis of a new mobile print campaign for WPIX being seen all over New York City. The station’s coverage of these stories is paying dividends. “I think it has a lot to do with why people are watching PIX and why our ratings are improving,” said David Hyman, WPIX’s marketing and creative services VP.
This week’s Social Scorecard covers the social media scene in New York City where broadcasters are vying for their share of engagement among 140 million actions. WNYW, the Fox O&O, is far ahead of all broadcasters there. Its secret? Fewer posts that appeal to their followers’ emotions. “Sometimes, less is more,” says Dan Carlin, the station’s programming and research VP.