KTHV, Tegna’s CBS affiliate in Little Rock, is freshening up two newscasts. “We can’t wait to serve our audience in new, unique ways,” said Marty Schack, KTHV’s general manager.
“What we do is we peruse through every Nexstar station whether it is Twitter, Facebook, Instagram and we are looking for things that are more appealing than just the average, everyday news story that only affects a Little Rock market, a Fayetteville market, or a Birmingham, Alabama market,” says Aaron Nolan, the host of Newsfeed Now.
From Milwaukee to Denver, Little Rock to Sacramento, check out these TV promos covering news image, apps, morning news, weather and a new lifestyle show.
Last week on TVNewsCheck’s Media Job Center, NBC, NewsNet, Nexstar, NewsHub and Hearst posted new job openings. They are for operations in Boston, Kansas City, Little Rock, Columbus, Ohio, and Cadillac, Mich. Yes, Cadillac, just 50 miles east of Lake Michigan and 50 miles south of Traverse City.
Paulson takes over the position vacated when former boss Austin Kellerman, left to become director of digital content for Nexstar corporate in February.
KARK’s new morning news anchor took an RV tour of 36 counties covering 1,600 miles. I’ve seen many promos, and marketing and advertising campaigns that introduce a news personality to a newscast, many of them clever and memorable, but I’ve never seen one quite like this. It flat out works.
Austin Kellerman has been the news director for Nexstar at their stations in Little Rock and Abilene for the past 10 years. Long enough to have learned some valuable lessons.
Lesson 1. Don’t promise what you can’t deliver.