KARK’s new morning news anchor took an RV tour of 36 counties covering 1,600 miles. I’ve seen many promos, and marketing and advertising campaigns that introduce a news personality to a newscast, many of them clever and memorable, but I’ve never seen one quite like this. It flat out works.
Austin Kellerman has been the news director for Nexstar at their stations in Little Rock and Abilene for the past 10 years. Long enough to have learned some valuable lessons.
Lesson 1. Don’t promise what you can’t deliver.