WPTA Children Special Touches Viewers’ Hearts
August 30th, 2018 by Paul GreeleyA local photographer and her work bring comfort and joy to the families of children who face serious and sometimes terminal illnesses. When WPTA aired this special, viewers were touched and flooded the station with comments like this one: “This was one of the best things I’ve ever seen … truly. Loved and appreciated every minute!”
WJXT Takes Viewers Back To Fury Of Hurricane Irma
August 29th, 2018 by Paul GreeleyNever-before-seen footage highlights an hour-long documentary, High Rise – The Flood and Fury of Hurricane Irma , on WJXT tonight at 8. “The storm surge was nothing like we’d seen before,” said Bob Ellis, WJXT’s general manager.
In Cedar Rapids, KCRG Rides Highest On Facebook
August 28th, 2018 by Paul GreeleySocial Scorecard this week comes from Cedar Rapids, Iowa, about 100 miles east of Des Moines, where Gray’s KCRG is on top of social media. The key to its success on Facebook is reliable information, just like on television. “We are your trusted source regardless of the platform,” says Adam Carros, KCRG’s news director. “I think that’s really the value at the end of the day.”
‘Fake News’ Hecklers Pushed WIS To Air Pro-Press Editorial
August 27th, 2018 by Paul GreeleyWhen a carload of fake news hecklers recently shut down a news live shot, Lyle Schulze, the general manager of WIS had seen enough and called police. “It’s getting almost to the point of violence. We remind our reporters that you’re a visible target. It is a little scary.” The incident encouraged the station to sound off.
A Few Stations That Stood Up To Anti-Press Rhetoric
August 24th, 2018 by Paul GreeleyPresident Trump’s attacks on the news media spurred the RTDNA to ask its members to run editorials stressing the importance of a free press. While many newspapers took up the cry, only a handful of TV stations did. Here why some that did felt the need to go public and what their viewers thought of it.
Cincinnati’s WCPO Earns 6 Regional Emmy Awards
August 23rd, 2018 by Paul Greeley“I’m very proud of our entire team and the journalism we produce for television viewers and digital consumers every day,” said Chip Mahaney, WCPO’s news director.
Bite-Size Content Puts WXMI Ahead On Facebook
August 21st, 2018 by Paul GreeleyThis week, Social Scorecard is in West Michigan’s largest city, Grand Rapids, just 30 miles east of Lake Michigan, to find out what WXMI is serving on Facebook to make it the most engaged. The secret ingredients are an appetite for food and short, easily digested videos.
KARK Goes RVing To Introduce New Anchor
August 20th, 2018 by Paul GreeleyKARK’s new morning news anchor took an RV tour of 36 counties covering 1,600 miles. I’ve seen many promos, and marketing and advertising campaigns that introduce a news personality to a newscast, many of them clever and memorable, but I’ve never seen one quite like this. It flat out works.
WGN Holds Free Back-To-School Kids Fair
August 16th, 2018 by Paul GreeleyWGN Celebrates 40 Years With Chief Meteorologist Tom Skilling
August 13th, 2018 by Paul GreeleyTom Skilling started on WGN in Chicago on Aug. 13, 1978. And today, WGN celebrates Skilling’s 40-year legacy all day, culminating in a very special career retrospective video on WGN News at Nine.