Nexstar Expands Buffalo Bills Games To 8 Markets
August 9th, 2018 by Paul GreeleyEight TV stations in New York and Pennsylvania will broadcast Buffalo Bills pre-season games, potentially reaching more than 4.2 million viewers.
“Our aim was to connect the Buffalo Bills with as many fans as possible across New York State and into Pennsylvania,” said a principal Buffalo Bills owner.
WWBT Creates Jazzy Promo For Music Festival
August 8th, 2018 by Paul GreeleyRichmond’s NBC affiliate got real hip in a promo for the Richmond Jazz Fest this weekend.
“We had a little fun with it,” said the creative services director, “should hit home with the locals.”
KVLY Far Out Front On Facebook In Fargo
August 7th, 2018 by Paul GreeleyGray’s NBC affiliate has made a conscious effort to drive its Facebook users back to its TV newscasts. The station was No. 2 in the news ratings and now it’s in first place, and attributes that turnaround to Facebook. “Facebook is fishing where the fish are,” says KVLY’s news director.
Back To School And Other New Local Promos
August 6th, 2018 by Paul GreeleyBack-to-school promos, promos that introduce new talent to the morning newscasts, and a promo where the anchor stands on a kitchen counter talking to a viewer are just a few new local TV news promos shown here. Don’t miss the ‘Elvis is leaving the building’ promo at the bottom.
Wildfire Coverage Draws Outpouring Of Praise, Thanks
August 3rd, 2018 by Paul GreeleyTwo TV stations in Chico-Redding, Calif., KRCR and KHSL, devoted a combined 230 hours of continuous live coverage on television starting last Thursday. In addition, both posted hundreds of stories to their Facebook pages. Viewers noticed their coverage on TV and on Facebook, and flooded the stations with emails and Facebook comments.
San Diego Honors KSWB On Its 10th Anniversary
August 2nd, 2018 by Paul GreeleyYesterday in San Diego was proclaimed FOX 5 News Day to help the station celebrate its 10th anniversary. “We are very committed to the San Diego community and to our many loyal viewers,” said KSWB’s general manager.
10 Things Learned In 10 Years As A News Director
August 2nd, 2018 by Paul GreeleyAustin Kellerman has been the news director for Nexstar at their stations in Little Rock and Abilene for the past 10 years. Long enough to have learned some valuable lessons.
Lesson 1. Don’t promise what you can’t deliver.
Go Jump In A Lake: WHAM Reporter Complies
August 1st, 2018 by Paul GreeleyA Rochester TV reporter is dared to jump into a lake during a live shot, and she’s game. After taking off her electronics, she plunges in fully clothed.
WCMH Scores Facebook’s Top Spot In Columbus
July 31st, 2018 by Paul GreeleyIn Ohio’s capital, Columbus, Nexstar’s WCMH is a million actions ahead of its next nearest competitor on Facebook. The key is to its high engagement? Finding the right stories that everybody connects to at the same time.
B. J. Finnell Gets Top Marketing Spot At WTIC-WCCT
July 30th, 2018 by Paul Greeley“I want to combine my skills as a journalist with my marketing experience to help a TV station where I know just about everybody. I can’t wait to get started,” says the new Director of Brand and Creative Development for the Fox and CW affiliates in Hartford-New Haven, Conn.