The Challenges Facing Local TV Marketers
July 30th, 2023 by Paul GreeleyLocal TV news marketers may have one of the toughest jobs in television — getting viewers to watch their traditional linear newscasts on their TV channel. What can work and what can be done to stop the drain?
Tell Me, What’s News At Your TV Station
October 23rd, 2020 by Paul GreeleyI like to write about interesting developments at local TV stations in news, marketing, or sales. And I contend that something interesting happens at every local TV station every day. Especially these days.
When TV Station Marketing Is ‘A Force For Good’
June 16th, 2020 by Paul GreeleyWhat if TV stations used some of their advertising airtime for messages that address social issues like injustice, racism, and discrimination? “We can be a force for good,” says Emily Barr, president of Graham Media Group, which owns seven stations.
WCVB Boston Promo Reinforces Trust In Local News
March 17th, 2020 by Paul GreeleyThrough on-air broadcasts, Facebook updates, and website stories, local TV news operations are providing a reliable source about all the constant changes that seem to happen every minute. Let me know what your station is doing during this crisis. I’ll post updates as I get them.