Louisiana Made

Ben Bates has been promoted to marketing director at WWL, Tegna’s CBS affiliate in New Orleans. Prior to WWL, Bates worked in creative services and marketing at stations in Denver, Albuquerque, N.M., and Tegna’s WXIA in Atlanta.

WWL, Tegna’s CBS affiliate in New Orleans, is bringing back its unique, non-traditional sales campaign, Louisiana Made, Louisiana Proud. Over the years, the Louisiana Made, Louisiana Proud campaign featured more than 450 local commercials in almost every category imaginable.