WHAS in Louisville, Ky., is celebrating Black History Month with Moments That Matter, a series of interviews with 28 people in the area revealing the city’s problematic history.
You could make the argument that this year, 2020, is not one to be remembered fondly. Yet for all the pain we’ve experienced in 2020, WAVE, Gray’s NBC affiliate in Louisville, found some positives in their year-ender to give us hope going into 2021.
According to a statement from the station, at approximately 9:43 p.m. on Friday night, a Louisville Metro Police Department officer directly aimed and fired pepper balls at WAVE 3 News reporter Kaitlin Rust and her cameramen, James Dobson.
A new spot by WAVE Louisville, Ky., is taking its advertising message up a notch with a 60-second commercial that sells its services with sizzle. The spot not only promotes its creative production and reach to potential advertisers, it also acts a news image spot that sells its news ratings performances as well.
“Unscripted and as real as it gets, and even shot on their own iPhones,” said Scott Brady, WDRB’s creative service director. “We wanted the news personalities to drive the content, and share their unique perspective with detail from these past six weeks.”
I wanted to know how a TV station’s creative services/marketing department could function when each member of its staff had to work from home. I know this is how things work now, but I couldn’t imagine how it is accomplished. So I reached out to a couple of station marketing directors to hear how they were managing working from home. In addition, I asked each if they would allow their staff to pen a few lines about their experiences working from home.
“I can think of no greater use or public service of a station’s promotion inventory than bringing helpful content to our community during this critical time,” said Scott Brady, WDRB’s VP of creative services.
“Rather than just one promo,” said Scott Brady, WDRB’s creative services VP, “we launched a whole new news campaign. This was a half-day of tremendous viewing sampling with much of our competitors’ audience tuning in as well! The Strategy was Super Bowl Sunday rather than just the Big Game Ad.”
Scott Brady, the creative services director for WDRB, faced a difficult marketing dilemma in September. He had to promote the station’s new 5 o’clock newscast without mentioning the name or showing the face of one of the newscast’s anchors.
At the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.