24-Hour Facebook Live Puts WDAF Over Half Million Fans
October 5th, 2018 by Paul GreeleyWDAF Kansas City wanted to thank its 500,000 Facebook fans with a special day of celebration. Problem was, as the day approached, it didn’t have a half million followers. The solution was a 24-hour Facebook Live marathon. “I don’t know that it’s been done before, but to go 24 hours straight on Facebook Live was quite the feat,” said Danielle Ray, WDAF’s creative services director.
Detroit’s WXYZ Celebrating 70 Years On Channel 7
October 4th, 2018 by Paul GreeleyWXYZ is celebrating 70 Years of 7. For 70 years, WXYZ has served the people of Southeast Michigan and covered the stories that connect, inform and strengthen its communities. “It’s an honor to look back at the past 70 years and the incredible impact WXYZ has had on this community,” said Mike Murri, WXYZ’s general manager.
Weather Testimonials And Other New TV News Promos
October 3rd, 2018 by Paul GreeleyNew image promos from Orlando, Atlanta, Milwaukee and Charlotte that promote trust, celebrate anniversaries, introduce new talent, and position the station as part of the community.
WTTG Airs 2-Minute News Topical Teasing 10 Stories
October 2nd, 2018 by Paul GreeleyWTTG Washington edited together a two-minute news tease promoting both the late night and early morning newscasts. The topical aired during halftime of Thursday Night Football. “The fans stayed up. The game got great ratings and the people stayed with us,” said Paul McGonagle, WTTG’s news director.
WMYD Special Examines Michigan’s African-American Vote
October 1st, 2018 by Paul GreeleyDetroit’s MyNetworkTV affiliate, WMYD, and Bounce Detroit, explore the impact of the African American vote in Michigan. “How African American voters respond to the diverse field of candidates and crucial issues seeking their attention may be the bellwether for what Michigan and America will look like over the next decade,” said Chuck Stokes, WXYZ and WMYD editorial and community affairs director.
PBS Tonight: The Truth About Illegal Election Funding
October 1st, 2018 by Paul GreeleyDark Money, an award-winning independent film, offers numerous perspectives on dark money donations — the unlimited campaign contributions from undisclosed donors, individuals and corporations. “Dark money is the advertising where you don’t know who’s paying for the ads,” says Llew Jones, a Montana state senator.
Stephen Arnold Music Hits Right Notes Worldwide
September 28th, 2018 by Paul GreeleyStephen Arnold Music delivers new music to CNN, Sony Interactive, PBS, and China Global Television Network, reinforcing its claim to be the World Leader in Sonic Branding.
WTTV Gives 10,000 Books To Indianapolis Public Schools
September 27th, 2018 by Paul GreeleyWTTV collected, organized and distributed 10,000 books to Indianapolis public schools as part of a new program, CBS4 Reads Book Drive. “The community’s reaction to help give students free books in Central Indiana was overwhelming,” said Kerri Cavanaugh, WTTV’s VP of news.
Megatrax Scores Music For ‘Thursday Night Football’
September 26th, 2018 by Paul GreeleyThe Fox O&O’s just got some rocking new music to promote Thursday Night Football on their stations. And any Fox affiliate can also license this same music that Megatrax will customize. “The creative teams at the Fox O&Os are consistently fresh and imaginative in how they put picture to our music”, says Randy Hart, Aircast’s CSD.
Former WCTI GM Praises Staff’s Florence Coverage
September 26th, 2018 by Paul GreeleyLyle Schulze was once general manager of WCTI in New Bern, N.C. He emailed me to comment on how WCTI survived Hurricane Florence. “They are to all be commended for their perseverance and courage to continue to deliver life-saving information to the viewers of eastern North Carolina.”