Cincinnati’s WCPO Earns 6 Regional Emmy Awards
August 23rd, 2018 by Paul Greeley“I’m very proud of our entire team and the journalism we produce for television viewers and digital consumers every day,” said Chip Mahaney, WCPO’s news director.
Bite-Size Content Puts WXMI Ahead On Facebook
August 21st, 2018 by Paul GreeleyThis week, Social Scorecard is in West Michigan’s largest city, Grand Rapids, just 30 miles east of Lake Michigan, to find out what WXMI is serving on Facebook to make it the most engaged. The secret ingredients are an appetite for food and short, easily digested videos.
KARK Goes RVing To Introduce New Anchor
August 20th, 2018 by Paul GreeleyKARK’s new morning news anchor took an RV tour of 36 counties covering 1,600 miles. I’ve seen many promos, and marketing and advertising campaigns that introduce a news personality to a newscast, many of them clever and memorable, but I’ve never seen one quite like this. It flat out works.
‘Nashville Insider’s Lineup Hits 60 Stations In September
August 20th, 2018 by Paul GreeleyNashville Insider gets picked up by stations across the major station groups Sinclair, Scripps, Hearst, Raycom, CBS O&O’s, Graham Media, Nexstar, Tribune and others.
WGN Holds Free Back-To-School Kids Fair
August 16th, 2018 by Paul GreeleyRio Grande Valley’s KGBT Tops On Facebook
August 14th, 2018 by Paul GreeleyKGBT down in the Rio Grande Valley of Texas is not only leading on Facebook in market 84, but is outperforming stations in markets that are much larger. “We have 332,881 likes on our Facebook page, more likes than some of the stations that are in the top 20, top 30 markets. I’m excited about that,” says Ronald Marley, KGBT’s digital executive producer.
WGN Celebrates 40 Years With Chief Meteorologist Tom Skilling
August 13th, 2018 by Paul GreeleyTom Skilling started on WGN in Chicago on Aug. 13, 1978. And today, WGN celebrates Skilling’s 40-year legacy all day, culminating in a very special career retrospective video on WGN News at Nine.
Stephen Arnold Music Gives ‘Washington Week’ A New Sound
August 10th, 2018 by Paul GreeleyWashington Week, one of America’s longest-running public affairs programs, is sounding hip thanks to a jazzy new music package from Stephen Arnold Music.
“It was a privilege working with WETA/PBS to carry out their vision of updating the sonic brand of such an iconic and venerable program, and musically relaying the show’s unique ability to cover serious topics in an intelligent and lively fashion,” said Chad Cook from Stephen Arnold Music.
WWBT Creates Jazzy Promo For Music Festival
August 8th, 2018 by Paul GreeleyRichmond’s NBC affiliate got real hip in a promo for the Richmond Jazz Fest this weekend.
“We had a little fun with it,” said the creative services director, “should hit home with the locals.”
KVLY Far Out Front On Facebook In Fargo
August 7th, 2018 by Paul GreeleyGray’s NBC affiliate has made a conscious effort to drive its Facebook users back to its TV newscasts. The station was No. 2 in the news ratings and now it’s in first place, and attributes that turnaround to Facebook. “Facebook is fishing where the fish are,” says KVLY’s news director.