How All TV Stations In KC Partnered For Fundraiser
April 23rd, 2020 by Paul GreeleyIn a Zoom interview, you can watch the creative services directors and marketing executives of four local TV stations in Kansas City describe how they all came together as partners to hold an all-day fund raiser to benefit local residents affected by the coronavirus pandemic.
Saints Coach Helps WDSU Raise Nearly $400K For New Orleans Food Bank
April 22nd, 2020 by Paul GreeleyThe donations included $100,000 from Sean Payton, the New Orleans Saints head coach. “During times like these, it is not only our duty but our privilege to join in and help our community,” said Joel Vilmenay, WDSU’s general manager.
New WBND ‘Together’ Promo Uses Local Viewer’s Voice
April 22nd, 2020 by Paul Greeley“We wanted to go in a different direction as we continue to produce fresh promos with our commitment to #MichianaUnited,” said Nishan Gilmet, the creative services director for WBND South Bend, Ind. Finally, a local girl tried out. We knew right away her voice fits perfectly for our ABC 57 promo.”
WBZ Rebroadcasts Boston Marathon During Fundraiser
April 22nd, 2020 by Paul GreeleyA Patriots’ Day of Giving rallied people in their homes with special Boston Marathon programming, including a rebroadcast of the 2014 and 2018 races as well as an airing of BOSTON: The Documentary, the definitive history of the race.
WLNE And KLKN Launch ‘Who’s Hiring’ For Job Seekers
April 21st, 2020 by Paul GreeleyWLNE, in Providence, Rhode Island, and KLKN, in Lincoln, Nebraska, both owned by Standard Media, launched, ‘Who’s Hiring’, a free service to local companies and job seekers to help during the coronavirus crisis.
WRC Fund Drive Benefits Over 60 Nonprofits
April 20th, 2020 by Paul GreeleyWRC, the NBC O&O in Washington, held a fund drive on Thursday, April 16, that raised almost $50,000 in money and donations for local non-profit organizations directly helping people through the COVID-19 pandemic.
WPIX Promo Salutes New York City’s Very Own Heroes
April 20th, 2020 by Paul GreeleyWPIX, Scripps’ CW affiliate in New York City, created a 90-second music image spot as a tribute to first responders, city workers and the courageous healthcare workers by re-working its station anthem, We Are New York’s Very Own.
Share Your ‘Work From Home’ Videos And Photos
April 17th, 2020 by Paul GreeleyWorking from home for local TV marketers is the new normal, as they say. So let’s have some fun with it. Show me your home studio, desk, set-up, edit station, wherever it is that you’re calling your work station at home. Write a few lines about it and then send the videos (links to YouTube or Vimeo works great) or pictures to me.
Pittsburgh Sports Stars Featured In KDKA PSA
April 17th, 2020 by Paul GreeleyI got an email from Tina Veon, the creative director at KDKA, the CBS-owned affiliate in Pittsburgh, saying that the station did a PSA with some former Steelers/Pens/Pirates players to honor the real life heroes in her town and did I want more info about it. I told her yes, that if she gave me some background, I’d share her story but I would also tell her my Mean Joe Green story.
KCCI Raises $560,000 For Food Bank In Single Day
April 17th, 2020 by Paul Greeley“Having grown up in rural Iowa, I am familiar with the practice of one neighbor helping another so I am not surprised by the generosity of Iowans and their desire to help their neighbors in need,” said Michelle Book, Food Bank of Iowa’s president.