marketing

“Rather than just one promo,” said Scott Brady, WDRB’s creative services VP, “we launched a whole new news campaign. This was a half-day of tremendous viewing sampling with much of our competitors’ audience tuning in as well! The Strategy was Super Bowl Sunday rather than just the Big Game Ad.”

New jobs posted to TVNewsCheck’s MediaJob Center include openings for an investigative producer, a news director, a chief meteorologist and a technical media producer.

New jobs posted to TVNewsCheck’s MediaJobCenter include openings for a senior promo producer in Nasville, and an account exec for a network O&O in Philadelphia.

At KOKH, Sinclair’s Fox affiliate in Oklahoma City, the station wanted to “rock the idea of what news promotion can be,” said Ethan Edwards, KOKH’s creative services director, talking about the spot his team put together for the Super Bowl.

KPTV, Meredith’s Fox affiliate in Portland, Ore., used Lego art to create a highly visible and totally original campaign for its morning news program, Good Day Oregon.

Over the next couple days, we’ll share what some Fox affiliates aired on their stations during the Super Bowl, starting with these spots from WBRC, Gray’s Fox affiliate in Birmingham, Ala. (DMA 44).

Your ad on TVNewsCheck’s Media Job Center just got more compelling because it can now be more than just words. It can be a multimedia experience complete with pictures and videos.

“The old studio was gutted from top to bottom so it’s all new and we love it,” said Jay Huizenga, KELO’s general manager.

New jobs posted to TVNewsCheck’s Media Job Center include openings for anchor/reporters at both a Nexstar station in Iowa and a Gray station in Virginia, as well as a multimedia journalist/reporter for a Morgan Murphy Media station in Wisconsin.

They’re undecided Iowa voters about who to vote for in the upcoming Iowa Caucus that kicks off on Monday. They represent a cross-section of their community in age, race, gender and social economic standings. And they are sitting down with some Democratic candidates for a conversation on-camera from the studios at KCCI, the Hearst CBS affiliate in Des Moines. They ask their own questions. It’s personal, revealing, and to the point.