marketing

TV stations that used Magis Media’s election mapping software say a new version that tracks COVID vaccine data is much like the election display — easy to use and visually dynamic for better storytelling.

It’s not easy for local TV stations to broadcast its newscasts outside the station’s usual studio. But that’s exactly what WSLS, Graham Media’s NBC affiliate in Roanoke, Virginia will be doing every other Friday starting in May and ending in November in a new initiative called, WSLS 10 In Your Town.

Brek Bolton, weekend meteorologist at KSTU, Scripps’ Fox affiliate in Salt Lake City, has been providing a sign language forecast on Facebook for the past five years.

WCAU and WWSI, the NBC and Telemundo stations in Philadelphia owned by NBCUniversal, are partnering with the New Jersey Department of Health and the Pennsylvania Department of Health to host a bilingual COVID-19 vaccine informational phone bank tomorrow.

New jobs posted to TVNewsCheck’s Media Job Center include an opening for a creative services director in Richmond, Va., and a general manager in Seattle.

When KVVU, Meredith’s Fox affiliate in Las Vegas, put its sales account execs on camera to sell the merits of Meredith Las Vegas, the results were dramatic.

KGAN, Sinclair’s CBS affiliate in Cedar Rapids, Iowa, earned four awards from the Iowa Broadcast News Association at the association’s annual awards banquet on April 18th.

KCCI, Hearst’s CBS affiliate in Des Moines, earned seven awards from the Iowa Broadcast News Association at the association’s annual awards banquet on April 18^th.

Cami Anthony, managing editor at WFMY, Tegna’s CBS affiliate in the Greensboro/High Point/Winston-Salem, N.C., market, is being promoted to marketing director effective June 1.

Matt Brown, WTXL’s GM, says the “$10,000 gift will support the on-going effort to create one-to-one mentoring relationships with youth in our region. We’re proud that these dollars will stay within our local communities – recruiting mentors and pairing them for successful relationships.”