Weekends Are Better When You Sign Up For Free ‘Marketing Monday’ NewsletterFebruary 3rd, 2023 by Paul Greeley
Local TV people who have signed up for the free Marketing Monday newsletter from TVNewsCheck tend to have a very relaxing weekend. Because they know, come Monday morning, they can count on Marketing Monday newsletter to appear in their inboxes.
What’s Behind WTVJ Miami’s Meteoric Ratings Rise?May 2nd, 2022 by Paul Greeley
WTVJ, the NBC O&O in Miami, saw its 6 a.m. news go from fifth place to first in just one year. How did it do that? “There are so many elements” behind its ascendancy, says Jorge Carballo, WTVJ’s GM.
WINK Sports Anchor Went On Strike, Made Memorable TVMarch 21st, 2022 by Paul Greeley
In 1994, WINK Fort Myers sports anchor Warren Flax, pulled off one of the most original, inventive, creative and fun feats ever seen in local television: He went on strike for 103 days.
WITI: Solving Milwaukee’s Consumer Problems For 50 YearsMarch 14th, 2022 by Paul Greeley
WITI’s Contact 6 has been an advocate for Milwaukee consumers for 50 years, providing millions in refunds. But what WITI and its viewers get back is priceless. “It makes you feel better,” one viewer says.
WAVE And WTVY Collaborate On Unique Promos For Both MarketsMarch 7th, 2022 by Paul Greeley
Two Gray Television stations in different markets were able to share a promo that works for both. “There is no need to reinvent the wheel,” says one station GM.
KTAL Asks Shreveport Viewers To Switch To It, And Many DoFebruary 21st, 2022 by Paul Greeley
KTAL in Shreveport, La., saw ratings increases in its main newscasts thanks to a more focused direction and a marketing campaign with a call to action.
New Local TV Promos From Across The CountryFebruary 14th, 2022 by Paul Greeley
I have scoured the internet looking for the latest local TV promos. Most of the work you’ll see here is just days old.
QR Codes A Game Changer For TV Stations And AdvertisersFebruary 7th, 2022 by Paul Greeley
TV stations are using Flowcodes to provide a direct link from their local clients’ television advertisements to actual sales. “All of our advertisers have seen phenomenal increases,” says Logan Marshall, the digital sales director for KTVX, Nexstar’s ABC affiliate in Salt Lake City.
Top To Bottom Transformation At Nexstar’s WJZYJanuary 31st, 2022 by Paul Greeley
WJZY, Nexstar’s Fox affiliate in Charlotte, N.C., is undergoing a makeover. The station has “meandered as a bottom station for a long time,” says Lloyd Bucher, WJZY’s new GM, but Nexstar sees an opportunity to change that.
The Sweet Spot For Higher TV News RatingsJanuary 24th, 2022 by Paul Greeley
Taking a page from the network news, local TV stations can create a sense of immediacy and urgency right at the beginning of the newscast. “That’s the secret sauce,” says Greg Derkowski, a veteran trainer.