Taking a page from the network news, local TV stations can create a sense of immediacy and urgency right at the beginning of the newscast. “That’s the secret sauce,” says Greg Derkowski, a veteran trainer.
Sinclair Broadcast Group just completed its fifth annual Producer Academy for college students interested in pursuing a career in broadcast news. What’s Sinclair’s message to these students? And what is it hearing back?
Which Market Share columns were the most viewed in 2021? Articles about morning news promotion, local TV news investigations and a rare weather disaster are on the list.
On the hottest day of the year, WFTV made it snow in Orlando. “We had neighbors coming out and saying, whoa, what is going on, is this snow in Florida?” says Anthony Cervantes, WFTV’s director of retail services.
Surprise Squad, an offering from Meredith’s Las Vegas Fox affiliate, has been surprising people with random acts of kindness and good will for 500 episodes over eight years. Viewers are sharing the love, and station executives and program sponsors aim to keep the surprises perpetually coming.
Hurricane Ida roared into Louisiana on Aug. 29, knocking out power to all of New Orleans. During the storm’s approach, landfall and immediate aftermath, WWL, Tegna’s CBS affiliate there, measured more than 15 million video plays on its YouTube channel alone.
A local food show in Chicago supporting restaurants during the pandemic has turned into a success for WCIU in Chicago. “It’s just fun and everybody can always get behind food,” says Molly Kelly, Weigel Broadcasting’s media strategy director.
KOMO in Seattle airs a story every week from an on-going series called Eric’s Heroes, generating tens of thousands of comments filled with loving, emotional examples of how the series has touched their hearts.
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