The New Us: Local TV Marketing In 2020, Part 2
July 28th, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020 that few could have seen coming. In San Antonio, KSAT launched a campaign called the Trust Index, a vetting process to separate true reporting from false. And in Richmond, Va., after 36 days of civil unrest, WRIC tries a tricky approach to its marketing.
Scripps Stations Help Raise Over $2 Million For Food Banks
July 22nd, 2020 by Paul Greeley“The outpouring of generosity we’ve seen from Scripps audiences across the country is an incredible testament to the connection between our brands and their communities,” said Adam Symson, Scripps president.