Megaphone TV

New jobs posted to TVNewsCheck’s Media Job Center include an opening for a customer success specialist to work remotely for Megaphone TV, an interactive sponsorship platform for broadcasters. Other current jobs posted on TVNewsCheck’s Media Job Center include openings for two general managers, key accounts manager and director of sales.

TV stations are using StreamClick, a cloud-based software service from Megaphone TV, as a production studio. With the tool, someone using a laptop can replicate a broadcast-quality stream without any other equipment.

How people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.

The interactive watch party hosted by WCMH, Nexstar’s NBC affiliate in Columbus, Ohio, was also made available to all the Nexstar TV stations. “So if they were watching on desktop, they could click the options with their mouse, or if they were watching on their phone, they could tap the screen to vote,” said Haley Townsend, WCMH’s digital director.

Local TV news broadcast companies all around the country, like Tegna, Cox, and the ABC-owned stations, are using Megaphone TV’s live polling, live voting and live trivia on social and on-air to drive and hold viewers during their newscasts. “We look at it as something that helps us connect with our viewers and helps our viewers connect with us, and it gets our viewers to be heard,” said Rhonda LaVelle, WXYZ Detroit’s news director.