TV stations owned by Weigel, Nexstar, Sinclair, Gray, Tegna, Hearst, and Sunbeam in markets all over the country are responding to help those in need in their communities with food, toys, clothing, rent assistance and even restaurants hit by the pandemic.
“In my 36 years in the business I have never seen this type of resounding victory,” said Bert Medina, WPLG’s president.
New jobs posted to TVNewsCheck’s Media Job Center include an opening for a multimedia marketing producer at KING in Seattle.
“South Florida viewers continue to choose 7 NEWS for coverage of the most important stories, like this historic election,” said Alice Jacobs, WSVN’s news director.
Perry Sook, Nexstar Media Group’s chairman and president, says the company is dedicating the equivalent of $120 million this year to promote its national newscast, News Nation. How will that money be spent? What media is being used? And what will the creative be?
WSVN, the Fox affiliate in Miami owned by Ed Ansin’s Sunbeam Television, has been supporting Feeding South Florida, a local food bank, since the pandemic hit full force in mid-March.
Michelle Solomon, The Florida Files podcast producer, said: “It took two months of combing through clippings and archives, interviews and investigating to go back into one of Miami’s most perplexing stories. Still, nothing is cut and dried. Listeners are in for quite an audio journey.”
At the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.
WSFL, Tribune’s CW affiliate in Miami, created some custom promos in-house that yielded some impressive ratings growth for various time periods.
South Florida’s WSVN, the Fox affiliate owned by Sunbeam, is looking for a creative services director to continue its tradition of innovative promos, eye-catching visuals, and cutting-edge set designs.