At the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.
WSFL, Tribune’s CW affiliate in Miami, created some custom promos in-house that yielded some impressive ratings growth for various time periods.
South Florida’s WSVN, the Fox affiliate owned by Sunbeam, is looking for a creative services director to continue its tradition of innovative promos, eye-catching visuals, and cutting-edge set designs.
Miami’s WFOR hour-long documentary explored the deeper environmental, political and social roots of Florida’s contaminated Everglades. “It is an incredible honor to know that our team has won the 2019 Alfred I. duPont-Columbia University Award honoring outstanding audiovisual reporting in the public interest,” said Liz Roldan, WFOR’s news director.
WSVN’s owner, Ed Ansin, through his foundation, has donated $50,000 to the Feeding South Florida relief fund. “The Ansin Foundation and WSVN are committed to helping the communities most in need.”
In Florida, the unofficial state bird is jokingly referred to as the construction crane. So WSFL in Miami used that icon as the basis of a series of promos to highlight programming changes.