QR Codes A Game Changer For TV Stations And AdvertisersFebruary 7th, 2022 by Paul Greeley
TV stations are using Flowcodes to provide a direct link from their local clients’ television advertisements to actual sales. “All of our advertisers have seen phenomenal increases,” says Logan Marshall, the digital sales director for KTVX, Nexstar’s ABC affiliate in Salt Lake City.
Local TV Discovers The Benefits Of QR CodesAugust 9th, 2021 by Paul Greeley
QR codes became mainstream during the pandemic when restaurants began using the bar codes to allow diners touchless to menus. Now TV stations are finding that QR codes can be used to drive website traffic and app downloads. Their functionality “crosses sales and news,” says Mitchell West, regional director at Nexstar.
How El Paso TV Stations Covered The KillingAugust 7th, 2019 by Paul Greeley
In the country’s 85th television market, El Paso, when a major breaking news story like this one happens, it can put enormous pressure on the TV stations there to adequately cover the story. Here’s a picture of how the local stations and their owners responded.