Meredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.
TV stations across the country may be looking at their morning news ratings and wondering where the viewers went. WOOD Grand Rapids, Mich., did and came up with a campaign that tied its morning news into NBC’s Today.
Brendan Keefe, chief investigative reporter at WXIA, Tegna’s NBC affiliate in Atlanta, has pretty much been a one-man-band since he was hired as a news photographer in 1991. Today, Keefe is the leader of the investigative team at WXIA, and the corporate trainer for all 60 Tegna stations.
Marketing at TV stations across the country is undergoing a metamorphosis of sorts in 2020. In this first of a multi-part series, I share the work — and the thinking behind it — of local TV marketing executives to see how it’s changed to reflect the news events so far this year.
New jobs posted to TVNewsCheck’s Media Job Center include an opening for a vice president and general manager at a Meredith’s CBS affiliate in Michigan’s Great Lakes region.
1st to Fight: Pacific War Marines is the 24th documentary about World War II from Tim Gray, president of the World War II Foundation. Tim Gray is a former local TV sports anchor and reporter who worked at stations in Michigan, Washington State, New York, Rhode Island and Florida.
While initially it was big news—how could news people do the news from home?–the idea has become old hat, second nature, as staff have gotten used to having pets climb on their keyboards or kids eating crackers interrupt their reports. I want to share your story about how you and your station are covering the news from home remotely. Send me your examples, your stories, your thoughts. Contact me, phone and email at the top of the column.
Trauring will focus on news and marketing with added responsibilities to oversee strategic planning, recruiting and retention, quality control, digital platforms and enhanced synergies between the company’s television and radio stations.
NewsNet and The Weather Channel have openings for a news reporter/anchor and finance manager at their respective locations in Michigan and Georgia.
NewsNet is a new 24/7 news channel delivering national and international news, weather and sports headlines. And viewers are liking it. “NewsNet is unbiased news, period. I have yet to see a story with any slant or opinions, just straight facts. Basically, it’s news how news is supposed to be. I highly recommend these guys,” wrote one viewer.