When WPVI’s legendary Jim Gardner in Philadelphia retired after 44 years anchoring the 6 and 11 o’clock newscasts, the station turned to humor to promote his replacements.
Millions of viewers in Philadelphia have watched Jim Gardner deliver the news weeknights at 6 and 11 on Action News on WPVI over the past 45 years. If you do the math, that’s about 11,000 hours that Gardner has spent in their living rooms. Maybe that’s why many viewers think of Jim Gardner as, well, family.
In 2011, WPVI in Philadelphia, created a promo using 3rd graders for its school closing announcements on the news. A remake of that promo pays homage to high school seniors who have had their world turned upside down due to the pandemic.
Turkeys using Zoom for a virtual meeting? Hey, even gobblers need to practice social distancing. Check out this promo from WPVI, the ABC-owned affiliate in Philadelphia.
In a new promo, four reporters talk about their dreams of working at WPVI’s Action News in Philadelphia, considered a legacy station for its near total dominance of the local news ratings for decades. “The DNA of the spot is that 6abc is a destination goal for many in the industry and it’s even more desirable if you grew up here,” said Mike Monsell, WPVI’s VP of Marketing.