Natalie Thurlow

A new testimonial promo campaign from WTLV-WJXX in Jacksonville shows viewers there is hope when they have consumer problems.

WTLV and WJXX, Tegna’s NBC and ABC affiliates in Jacksonville, Fla., turned to their viewers’ testimonials in a powerful new promotional campaign.

WJXX and WTLV,  Tegna’s ABC and NBC affiliates in Jacksonville, created a 60-second spot that captured the “sense of family and joy in a sincere way, like from our family to yours through iconic imagery,” says Kristen Joyal, WJXX/WTLV’s marketing director.

“Testimonials are your best research audience,” says Kristin Joyal, marketing director for WTLV and WJXX in Jacksonville, Fla. “It doesn’t get more honest or closer to the truth at a time when people demand it.”