KCRA And WYFF Help Provide Meals For Communities
April 25th, 2020 by Paul GreeleyKCRA and WYFF, Hearst’s NBC affiliates in Sacramento, Calif., Greenville, S.C., held telethons this week in their respective markets to benefit local food banks.
WDIV Community Effort Benefits Frontline Workers And Restaurants
April 24th, 2020 by Paul GreeleyFood4Frontline has delivered 3,000 meals and has confirmed the delivery of 10,000 more with local hospitals, service providers and food partners over the next couple weeks. Seems like a win-win.
WESH Telethon Raises Enough For 4.4 Million Meals
April 24th, 2020 by Paul Greeley“With so many people out of work, and kids not getting school meals, we recognized early on the need for food in our community was at an all-time high, we knew there was a way to help,” said, John R. Soapes, WESH’s general manager.
How All TV Stations In KC Partnered For Fundraiser
April 23rd, 2020 by Paul GreeleyIn a Zoom interview, you can watch the creative services directors and marketing executives of four local TV stations in Kansas City describe how they all came together as partners to hold an all-day fund raiser to benefit local residents affected by the coronavirus pandemic.
Saints Coach Helps WDSU Raise Nearly $400K For New Orleans Food Bank
April 22nd, 2020 by Paul GreeleyThe donations included $100,000 from Sean Payton, the New Orleans Saints head coach. “During times like these, it is not only our duty but our privilege to join in and help our community,” said Joel Vilmenay, WDSU’s general manager.
WRC Fund Drive Benefits Over 60 Nonprofits
April 20th, 2020 by Paul GreeleyWRC, the NBC O&O in Washington, held a fund drive on Thursday, April 16, that raised almost $50,000 in money and donations for local non-profit organizations directly helping people through the COVID-19 pandemic.
How Local TV Marketers Manage Staff From Home
April 16th, 2020 by Paul GreeleyI wanted to know how a TV station’s creative services/marketing department could function when each member of its staff had to work from home. I know this is how things work now, but I couldn’t imagine how it is accomplished. So I reached out to a couple of station marketing directors to hear how they were managing working from home. In addition, I asked each if they would allow their staff to pen a few lines about their experiences working from home.
Throughout The Coronavirus Crisis, TV Stations Are Informing, Inspiring
April 9th, 2020 by Paul GreeleyOne doesn’t normally think of local TV news and its marketing as a source of inspiration. But lately, it’s had its moments.
Nexstar Hosting Live Coronavirus Special Across 9 Stations
April 9th, 2020 by Paul GreeleyNexstar is hosting a live virtual town hall meeting on the coronavirus across 9 stations in 4 states tonight at 7. Mississippi Governor Tate Reeves along with Mississippi’s State Health Officer, Dr. Thomas Dobbs will address the state’s response during the hour-long virtual meeting from the studios of WJTV-TV in Jackson, Mississippi. The live event will be broadcast and streamed by stations in Mississippi, Tennessee, Alabama, and Louisiana.
Remotely, WEAU Celebrates Judy Clark’s 30th Anniversary
April 7th, 2020 by Paul Greeley“Normally for a big celebration like this, we would gather a bunch of people and put them on the set and bring out a cake and really celebrate,” said Andrew Felix, WEAU’s creative services director. “However, because of COVID-19 and social distancing we had to do things differently.”