NBCUniversal’s ‘Clear The Shelters’ Campaign Finds Homes For 136,000 Animals
October 1st, 2021 by Paul GreeleyThe pets were dogs and cats of course, but rabbits, birds, pigs, hamsters, reptiles and horses were also adopted. More than 1,300 animal shelters and rescues in 49 states, Puerto Rico and Guam participated in this year’s campaign.
WRAL’s Podcast Re-Examines Murder Of Michael Jordan’s Father
August 16th, 2021 by Paul GreeleyWRAL Raleigh, N.C., has released a new podcast that re-examines the murder of James Jordan, father of basketball star Michael Jordan. “The intimacy of audio allows us to take listeners deeply into the lives of all the central characters in this real life tragedy,” says Shelly Leslie, head of streaming and podcasting for the station’s owner Capitol Broadcasting.
NBC Showrunner Learned His Craft As A Local News Promo Producer
August 6th, 2021 by Paul GreeleySteve Barry is the show runner for NBC’s Small Fortune, which airs on Monday nights at 10. Barry says he developed his chops to be a showrunner by being a local TV news writer/producer at stations in Atlanta, Miami and Fort Myers, Fla.
WTLV-WJXX Viewer Gets The Info She Needs To Get Vaccinated
August 4th, 2021 by Paul GreeleyAn unvaccinated viewer watching a newscast on First Coast News in Jacksonville says she was so “confident with the information it gave” that she scheduled and received a vaccine. Not only that, but she sent First Coast News an email thanking them. The station then turned the email into a testimonial spot.
WPTV Launches 7 P.M. News With New Set
August 3rd, 2021 by Paul GreeleyWPTV, the Scripps NBC affiliate in West Palm Beach, Fla., launched a half hour newscast at 7 p.m. and debuted a brand-new set on the opening day of the Tokyo Olympics.
WTLV-WJXX Jacksonville Demonstrates The Positive Power Of Viewer Testimonials
July 28th, 2021 by Paul Greeley“Testimonials are your best research audience,” says Kristin Joyal, marketing director for WTLV and WJXX in Jacksonville, Fla. “It doesn’t get more honest or closer to the truth at a time when people demand it.”
Personal Memories Of The Late Edwin Edwards, Flamboyant Louisiana Governor
July 22nd, 2021 by Paul GreeleyEdwin Edwards, Louisiana’s only four-term governor, passed away on July 12th. Edwards was a colorful and controversial figure in Louisiana politics, gaining national attention when he ran against former Ku Klux Klansman David Duke in the 1991 gubernatorial campaign in Louisiana. Here are some personal memories from my time working at a TV station in New Orleans during this campaign.
LA’s KNBC Sends Daniella Guzman To Tokyo Olympics
July 21st, 2021 by Paul GreeleyDaniella Guzman, KNBC’s morning anchor, will report on local athletes and stories across all newscasts and digital platforms. More than 100 athletes from Southern California are expected to compete in Tokyo.
WRAL Wows Employees Back During ‘Week Of Welcome’
July 19th, 2021 by Paul GreeleyWRAL, Capitol Broadcasting’s NBC affiliate in Raleigh, N.C., welcomed back returning employees and thanked those who never left, with a week-long celebration last week, Week of Welcome or WOW.
WRAL Finds Something Fishy In North Carolina: Seafood Farming
July 14th, 2021 by Paul GreeleyAquaculture, or the farming of fish and seafood, is a thriving industry that brings more than $60 million in revenue to North Carolina each year.